Think Big, Brand Bigger

Why setting goals and building good personal habits are important for business owners?
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“Never quit. It is the easiest cop-out in the world. Set a goal and don’t quit until you attain it. When you do attain it, set another goal, and don’t quit until you reach it. Never quit.” –Bear Bryant

Why setting goals and building good personal habits are important for business owners?

As a business owner, it’s important to have a clear direction and focus for both your business and your personal life. One way to achieve this is by setting goals for yourself, particularly in the long-term. 

Setting specific, measurable, achievable, relevant, and time-bound (SMART) goals can help you stay motivated and on track to achieve your objectives.

At the same time, it’s also important to establish good personal habits as a business owner. These might include exercising regularly, eating a healthy diet, and getting enough sleep. Good personal habits can help you stay healthy and energized, which can in turn help you run a successful and sustainable business.

For example, if one of your good personal habits is to exercise regularly, you’ll have more energy and focus to devote to your business. This can help you make better decisions and be more productive, which can ultimately help you grow your business.

So, should you set goals for 2023 or focus on building good personal habits as a business owner? The answer is: both. By setting long-term goals and working on good personal habits in the present, you can stay focused and motivated while also building the foundations for lasting success.

It’s a good idea to start by setting some long-term goals for 2023, and then break those down into smaller, actionable steps that you can work on in the meantime. This can help you make progress towards your larger objectives while also establishing the personal habits that will support your success in the long run.

For example, if your long-term goal is to increase your annual sales by 25% in 2023, you might set the following intermediate goals:

  • Increase your online presence: This might involve creating a website, starting a social media account, or running online ads.
  • Launch a marketing campaign: This might involve creating a budget, identifying your target audience, and developing a marketing plan.
  • Introduce new products: This might involve researching market trends, developing prototypes, and testing new products with customers.

At the same time, you might also set the following personal habits:

  • Exercise regularly: This might involve joining a gym, hiring a personal trainer, or finding an exercise routine that works for you.
  • Eat a healthy diet: This might involve meal planning, cooking at home, and making healthy choices when eating out.
  • Get enough sleep: This might involve creating a bedtime routine, setting aside time to relax before bed, and avoiding screens before sleep.
  • Read and learn every day: To help you improve your knowledge, vocabulary, and critical thinking skills. And may also help reduce stress and improve focus and concentration.
  • Meditate: It will help you to achieve a mentally clear and emotionally calm state.


By setting intermediate goals and working on them consistently, and by building good personal habits, you can make progress towards your larger business objectives while also taking care of your own well-being.

In conclusion, setting goals and building good personal habits are both important for business owners. By focusing on both, you can stay motivated and on track to achieve your business objectives while also taking care of your own well-being and building the foundations for a successful and sustainable business.