From my point of view nothing can exist without an ecosystem that surrounds it _see holism-. As a consequence, neither is a brand. The Corporate image is the latent result of various internal and external components, which in turn are the result of other elements … Due to this, you, as the active core of your system, must radiate light. It is very important to take this into account when creating a business, since, if we, the heart of our brand, do not give off good vibes, then, no matter how hard we try, our activity will not be attractive either. In the previous post I explained the power of mini-actions as an extraordinary tool to increase your productivity and therefore the efficiency of your services. This time, I am going to talk about a positive attitude as a basis for developing a solid and consolidated brand image.

The positive attitude for a strong brand image

A good disposition is the key factor when creating your brand image, it is the pillar of your company. When we have a good attitude towards life, we become a magnet to attract positive things and people. It is the principle of the law of attraction that basically says, you will attract more of what you focus on. If you have not read the Secret of Rhonda Byrne I advise you.

To have a positive attitude it is important to focus exclusively on the good. Life is full of ups and downs, it is inevitable. Now, if we learn to see the good side of negative situations, then we will be much closer to being more optimistic. For example, the current moment of the Covid 19 crisis is negative, there is no doubt, but … we can find positive factors in this forced confinement, such as: spending more time with oneself and with the family, space to do everything what you can never do, perhaps an opportunity to change the world for the better, or the occasion to create your online business. You cannot control your exterior, but you can change the way you perceive circumstances and learn from them.

“There are two ways of looking at life: one is to believe that miracles do not exist, the other is to believe that everything is a miracle.” -Albert Einstein-

Gratitude: The Optimists’ Tool

One tool, which seems extraordinary to me to maintain a positive mind, is gratitude. Be grateful for who you are and what you have. Besides being perhaps the most powerful method I know of, it is also an extraordinary way to realize how lucky you are to have the life that you have. Since everything is a matter of perception.

For the next 21 days – which is the minimum time necessary to turn an action into a habit, I encourage you to write down each night, ten things for which you are grateful.

If you want to share your experience with me, please leave me a comment. It will be a pleasure to read it!