Are you thinking of building a brand?

You got a great business idea, you’re super happy because you finally decided to build a brand. But, you don’t have a clue where and how to start with design?

Through several posts, I’m going to explain to you how to create an identity with which you feel completely in harmony. I’ll go from the beginning. The first step is to establish a brand culture.

Brand culture can be described as the entity’s DNA. The set of beliefs, norms, and values that define the personality and functioning of an organization. Brand culture is a decisive factor in building brand identity. It constitutes the pillars of your company and thus of your image.

If you start by defining and creating your brand culture, you will most likely set your image on a good foundation. As a result, your image will be consistent, transparent, and genuine.

From my perspective Brand culture is made up of the following points:

1. Values
2. Passion
3. Vision
4. Purpose
5. Beliefs
6. Experience or story

In the next posts, I will develop the points to make it easier for you to understand and build more efficiently. You may also download my free guide to help you build your brand culture. I also have created a new package, in which I assist you in the whole process of creating your visual image. I coach you through the process with support, advice and suggestions to take you further.

If you would like to discuss this, schedule a free appointment with me and I would be happy to answer any questions you may have.