After 20 years shaping stories and aesthetics for iconic titles like Vogue and Architectural Digest, I chose to step away from the prestige of the editorial world to reconnect with something more essential: helping others uncover and express the truth of who they are — through branding.

Today, I bring that same eye for beauty, detail, and coherence to boutique firms and visionary entrepreneurs who are ready to elevate their image and fully own their presence.

I work slowly, intentionally, and always in close dialogue with my clients. Because I believe a powerful brand isn’t imposed — it’s revealed. It emerges through deep listening, intuition, and precise design.

To me, branding isn’t about creating something out of nothing.
It’s about making the invisible visible.