I believe that the job of a brand consultant and graphic designer is above all, to listen carefully to the client and to be empathetic. Thus to be able to add to his vision, the intended knowledge.
This requires a lot of understanding, intuition, and psychology. An important cultural and personal development is also necessary to be able to fulfill this role. Since a consultant should be able to travel in time to take those nuances that will add texture and color to the stories that will transform a brand’s uniqueness.
For informational purposes. According to Forbes, The World’s Most Valued Brands are: Apple as the most valuable brand, followed by Google and Coca-Cola in third place.
In my career as a designer, art director, writer, blogger, photographer, and painter. What I liked the most is being able to tell stories. And that is precisely what I want to continue doing, but with more experience and knowledge than ever.
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