Over the weeks, I’ve explained how to build your brand culture and how to choose a font that fits your image. Today, I wanted to delve more deeply into the question of the choice of colors. This results in an article that is more personal and intimate, but very significant.
MY LIFE IN COLORS.
I grew up on an island where civilization was not a common word. Each day was summer and my universe was sunshine and sea. No need for my shoes, I liked freedom so much. My father was my God and turned my world into a rainbow. But at the age of ten, the nuns, the uniforms, and the cement came and shook my color world and everything became gray.
At the age of 15, I moved to Paris. City of Light & Art. I liked Paris so much… It was “la vie en Rose”. My youthfulness was a swirl of smiles and tears. Those were years of apprenticeship.
And then it was Madrid. Spanish passion has replaced French elegance and “savoir-faire” which I regret so much today. Red and black were the current colors.
After adolescence came then the adult stage. My daughter brought the pink back into my world. A cheerful and smiling doll; she gave me the energy that makes me feel powerful.
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