Designing Brands

Authentic Branding: Inspire and Connect

Authentic Branding: Inspire and Connect

The Art of Inspiring and Connecting through Authentic Branding In a world where brands are ubiquitous, standing out and leaving a lasting impact on your audience is no easy feat. Within the realm of Authentic Branding the art of the power to inspire and connect with authenticity is the golden ticket to success. The Heart […]

A Brand is More than Just a Logo

A brand is much more than just a logo or a name.

doruk-bayram Via Unsplash A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.  – Seth Godin A Brand is More than Just a Logo. A brand is much more than just a logo or a name. It is […]

How can your brand be unique and authentic?

How can your brand be unique and authentic?

sincerely-media-unsplash “Brand is the holistic sum of customers’ experiences, composed of visual, tonal and behavioral brand components, many of which are shaped by interaction design.”  -Kate Kaplan How can your brand be unique and authentic? Your brand needs to be authentic and reflect your brand’s values and culture in order to shine in a cluttered […]

The importance of choosing the right color

The importance of choosing the right color for your brand

Laura Chuette Via Unsplash “Color is a power which directly influences the soul.” -Wassily Kandinsky- The importance of choosing the right color for your brand Choosing the right color for your brand is an important aspect of branding. It can help to differentiate you from competitors and create an emotional connection with your audience. Different […]