Designing Values

How can your brand be unique and authentic?

“Brand is the holistic sum of customers’ experiences, composed of visual, tonal and behavioral brand components, many of which are shaped by interaction design.” 

-Kate Kaplan

How can your brand be unique and authentic?

Your brand needs to be authentic and reflect your brand’s values and culture in order to shine in a cluttered market.

To make a brand unique and authentic, you should follow these steps:

Identify your brand’s unique attributes. 

What makes your brand stand out from other similar brands in the marketplace? What are the benefits your brand provides to your customers? Record all of these benefits and make sure to highlight them in your brand message.

Create a brand story. 

A brand story gives context and meaning to your brand. This can include the origin of the brand, its fundamental values and principles, and its goal. By sharing an authentic brand story, you can build emotional connections with your customers and make your brand more memorable.

Build a voice and style that’s unique to your brand. 

It includes how your brand communicates through your website, social media and other marketing channels. Ensure your voice and style are coherent and an extension of your brand’s history.

Create an outstanding Visual Identity. 

This includes your logo, typography, colors, and brand design. Make sure these items are unique and aligned with your history, values and brand message.

Ensure consistency in all aspects of your brand. 

Consistency is essential to make your brand unforgettable. Ensure your brand’s message, history, voice and visual appearance are consistent in all interactions with your audience.

Define your target audience.

Who is your brand focused on? Who are your ideal customers?

Engage with your audience.

Engage your audience and let them know they are an integral part of your brand. This may include building an online community, organizing events, or partnering with influencers and sponsors.

Be genuine.

Don’t try to be anything you’re not. Be rather authentic and work on your special strengths. This will help you establish more effective relationships with your customers and make your brand unforgettable.

Continue to learn and evolve.

The brand is a living and continuously evolving entity. Stay on top of trends and as your brand grows and changes, be sure to adapt and update your approach accordingly.

Provide excellent customer service.

Outstanding customer service is an effective way to make your brand unique and set yourself apart from the competition.

By doing this, you can create a unique and memorable brand that stands out in your market and connects effectively with your customers.