Do you know why a unique brand concept ought to start with a well-defined moodboard?
uby-yanes – Via Unsplash Moodboard allows me to communicate with my clients on a visual basis. It helps me determine the style, atmosphere, and energy I want to create for the product. It helps me to make sure that all the pieces flow in harmony. Do you know why a unique brand concept ought to […]
When a brand appeals to you, it’s because you love its story
Ryna Studio via Unsplash When a brand appeals to you, it’s because you love its story. Your story is the key to your brand. As it’s your experiences that build your brand. When you like a brand, it’s usually because you like its story, as it makes you feel connected. Last week, I discussed your […]
What if I said that your beliefs make your brand unique?
emmanuel-kontokalos- Via Unsplah What if I said that your beliefs make your brand unique? We all have a certain belief, so deeply ingrained in ourselves that we always trust, even if we are told the contrary. And for such a belief, we could do whatever it took. Last week, I shared with you the importance of […]
An important purpose in an attractive brand.
Uby Yanes – via Unspalsh An important purpose in an attractive brand. Brand purpose represents your reason for being and what you stand for above all else. Also known as your brand’s why; Why does your brand exist? These past weeks, I spoke about the brand’s vision, passion, and values. Those are the other components […]
A clear vision will make your brand successful.
lucija-ros via Unsplah A clear vision will make your brand successful. Your brand’s vision. What does it means and how to set it up? Last week, I discussed the passions and values that shape the culture of your brand. Today, I am referring to the Vision. Brand vision is the ability to see beyond, in time […]
