Over the past weeks, I have explained how to develop a brand culture. I talked about how to define the values, the passion, the vision, the raison d’être, the beliefs, and the story of your brand. The next step would be to put all these elements of the brand culture together and visually translate them into a composition. To have a sense of how these elements behave together and create a brand image.
Setting up the moodboard is a decisive choice. I have had experiences in which the whole visual identity was not moving in the right direction. The reason was that there was a flaw on the moodboard that didn’t exactly communicate the culture. Therefore, I would say that the creation of moodboards is definitely the key to visual development. My experience is that when the Moodboard is nailed branding is smooth.
As a graphic designer, creating moodboards is one of my favorite moments. I really appreciate the search for pictures that represent the essence of my customers. That way, I’m able to actually get the core of the product and express it visually. It is also a highly successful form of communication, as often my clients are not able to express in words what they feel or need. As a result, connection between us becomes much more fluid.
To set up your moodboard, you can use Canva as a tool. Canva is an app that you may use for free. It enables you to create all sorts of designs in a very accessible way. And for Pictures, I use Pinterest because I have access to many images that inspire me and allow me to define my Identity. Please note: you can only use the images in private mode since you have no right to use them for other purposes. When using free pictures, I highly recommend Unsplash.