Designing Values

How strong a brand is in the minds of consumers.

How strong a brand is in the minds of consumers

“Your brand is what other people say about you when you’re not in the room” – Jeff Bezos How strong a brand is in the minds of consumers. The strength of a brand in the minds of consumers will depend on many factors associated with the corporate image created on a daily basis. The brand […]

Do you know your best client as well as your best friend?

Do you think that you know your best client as well as your best friend?

© Gabriel Silverio via Unsplash Your ideal client is the star of your movie. ​ Do you know your best client as well as your best friend? The perfect customer theme is recurring and not surprising considering the importance of knowing it when you are a business owner! I would say that your ideal customer […]

Make your brand colors matter

Make your brand colors matter

Laura-Chouette Vía Unsplash Make your brand colors matter The colors I use for my brand are colors that perfectly represent me. They not only represent my values, but they mirror my essence. A whole life lies hidden behind this choice. Make your brand colors matter, so that your brand radiates your energy. Over the weeks, […]

Choosing the right font can make your brand a great success.

I personally attach great importance to the choice of typography. Depending on what type of font you use, you’ll be communicating in very different ways.

Harper Sunday Via Unsplash Choosing the right font can make your brand a huge success. I personally attach great importance to the choice of typography. Because depending on the type of font you use, you will be communicating in very different ways. Selecting the right font can turn your brand into a success or even […]